Since the launch of Atari Edge in December of 2017, we have been talking about the moves that Atari has been making as a brand, to line up with partners that give their brand a wide range audience outside of video games. An example of this was teaming up with @HipHopGamer from Hot 97 in New York for the launch of the Atari Speakerhat.
Throughout the past two years, Atari has continued to make the moves needed to keep the brand expanding outside of the gaming industry. Today's news from Atari is another example, as they have partnered with a major theme park brand.
Six Flags Entertainment (NYSE:SIX), the world’s largest regional theme park company, and Atari®—one of the world’s most iconic consumer brands and interactive entertainment producers—today announced a licensing partnership that will feature real-world Six Flags content in the smash hit RollerCoaster Tycoon® Touch™ mobile game. The Six Flags content will include the company’s world record-breaking roller coasters and attractions, plus its popular restaurants, retail stores, and signature landmarks. The selected properties will serve as special content for RollerCoaster Tycoon® Touch™ players, giving them the unique opportunity to design and manage their own theme parks via their mobile devices.
This is a very interesting partnership as it brings together one of the worlds most iconic real life theme park brands with the leader in digital theme park games. Giving gamer's the opportunity to build a theme park with signature Six Flags roller coasters and attractions, as well as giving Six Flags fans the ability to create a theme park with their favorite Six Flag's attractions in our opinion is the perfect partnership.
“We are thrilled to partner with Atari on this carefully curated and very special in-game content," said Six Flags President of International Development David McKillips. “Our strategy of extending the Six Flags brand—virtually in RollerCoaster Tycoon Touch, and with our branded theme park destinations worldwide, is very exciting. This platform is a great way to offer theme park and gaming fans the ability to interact with the world’s largest and most well-known regional theme park brand, taking the experience anywhere, anytime.”
“When you think of amazing theme parks and incredible rides, Six Flags immediately comes to mind,” said Tony Chien, Vice President of Marketing, Atari. “Atari could not be more excited to collaborate with Six Flags to bring together the world's best known regional theme park brand and RollerCoaster Tycoon, the world’s most popular theme park simulation series.”
The partnership includes several installments of additional Six Flags-branded assets delivered as periodic content updates, as well as promotion across Six Flags’ in-park Media Networks and via both companies’ social channels throughout North America. RollerCoaster Tycoon® Touch™ is available now on iPhone, iPad and iPod touch, as well as Android devices.
